Supermarket sales have increased by 3.1% compared to last year with the retailers seeing steady increases for over 17 months, according to a latest report by Kantar Worldpanel.
As usual all of the major supermarkets have witnessed varied performances over the period 12 weeks up until October 8. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel said: “Morrisons was the fastest growing of the large supermarkets this period, increasing sales by 2.8%. The biggest wins came from ambient and fresh food products. Growing sales at Morrisons’ ‘bricks and mortar’ stores were supplemented by rapid expansion on its ecommerce platform, particularly in London and the south where sales have risen by 29%.”
All of the other ‘big four’ supermarkets have also managed to increase sales every month since April, according to the report. Sales grew by 2.1% at Tesco although market share was down 0.3% to 27.9%. But Asda has managed to recover, with sales up 1.8%. Sales at Sainsbury’s were also on the up, increasing by 1.9% on last year with market share at 15.8%. According to the report, Aldi and Lidl have collectively added £390 million in sales in this quarter, accounting for half of the entire market’s overall growth during the period.
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